Seo

SEO for AI: How to Attract Clients with ChatGPT

admin

In 2025, artificial intelligence is becoming an integral part of marketing strategies. ChatGPT and similar tools open new opportunities for customer acquisition and business process optimization. Let’s explore how to use ChatGPT to attract new customers and enhance your SEO strategy.

Optimizing Content for Appearance in ChatGPT Responses

To ensure your business appears in ChatGPT responses, follow these optimization principles:

  • Traditional SEO principles still apply: Success in AI search starts with solid SEO optimization of your website. Search engines remain the primary data source for AI. Nothing new here—standard practices apply.
  • Improve your Bing rankings: Since ChatGPT utilizes data from Bing, higher rankings on Bing increase your chances of appearing in AI-generated answers.
  • Appear on aggregators and news websites: ChatGPT frequently uses information from authoritative aggregators, news portals, and partner sites when forming responses.
  • Optimize content structure: Clear content structure with headings, subheadings, and logical sections helps AI better understand and utilize your information. This is extremely important but often overlooked.
  • Enhance E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): Create content demonstrating deep knowledge in your field.
  • Use visual elements (images, infographics, videos): They make content more engaging and informative.

Strategies for Attracting Customers with ChatGPT

1. Creating Detailed Customer Personas

ChatGPT can assist in developing detailed portraits of your ideal customers:

For example, use a simple prompt like this:

“Create a detailed customer persona for [product/service]. Include age, income, interests, pain points, and preferred communication channels.”

For instance, if you offer meal kit delivery services, you might discover your ideal customer is a working parent aged 30–45 who values time-saving solutions but struggles with meal planning. This insight allows you to create targeted content such as “10-minute dinners for busy families.”

2. Automating Lead Generation

ChatGPT can significantly enhance the lead generation process by:

  • Identifying potential customers through data analysis.
  • Qualifying leads automatically by assessing their potential and readiness to purchase.
  • Creating personalized messages tailored to each potential customer.

Research shows startups using AI tools like ChatGPT reduce customer acquisition costs by 30% compared to those relying solely on traditional methods.

3. Content Creation and Optimization

ChatGPT can help create various types of content:

  • Advertising copy and email campaigns: Generate attention-grabbing headlines and email sequences.
  • Social media content: Plan posts, write captions, and respond to customer comments.
  • Sales scripts and presentations: Develop persuasive sales scripts and negotiation strategies.

Use prompts like:

“Create 10 creative content ideas to attract [customer persona] on VK.”

4. Personalizing Customer Interaction

Integrating ChatGPT into your website significantly improves visitor interactions:

  • AI-powered chatbots greet visitors by name or company name, creating familiarity and connection.
  • Personalized recommendations based on previous interactions and preferences.

For example, online wine retailer GoodWine integrated AI with visitor data. ChatGPT accesses a complete wine catalog with detailed descriptions and selects the top five wines specifically tailored for each user based on past interactions, demographics, and preferences.

5. Improving On-site Search Optimization

ChatGPT enhances search relevance on your website by:

  • Analyzing query context to understand user intent.
  • Sorting search results based on users’ previous search history and purchases.

For instance, an agricultural equipment online store integrated AI to optimize search results. If a user who bought a lawn mower yesterday searches for a blade today, ChatGPT understands they likely need a compatible blade for that mower and adjusts the search results accordingly.

Real-world Examples of Successful ChatGPT Use for Customer Acquisition

H&M Case Study: Personalizing Customer Experience

Fashion retailer H&M implemented an AI chatbot on its website and social media channels to provide personalized assistance to online shoppers. Results include:

  • Engagement increased by 30%
  • Conversion rates improved by 15%

The chatbot uses natural language processing to understand customer preferences, offer personalized product recommendations, and assist with sizing questions.

Intercom Case Study: Lead Qualification Bot

Customer messaging platform Intercom introduced an advanced qualification bot on its website to optimize lead generation processes. The bot interacts with visitors by asking targeted questions to determine their suitability for Intercom’s solutions.

Results:

  • Qualified leads increased by 73%
  • Sales team’s initial qualification workload reduced by 50%
  • Conversion from qualified leads to paying customers increased by 33%

Capital One Case Study: ‘Eno’ Chatbot

Capital One’s AI chatbot ‘Eno’ revolutionized lead generation methods and customer interactions at the bank. Eno assists customers with account inquiries, fraud alerts, and even helps users find suitable credit cards or banking products.

Results:

  • Product recommendations increased by 40%
  • Conversion rates for opening new accounts rose by 25%

Pricefx Case Study: Website AI Chatbot

Pricefx added an AI chatbot to its website that gathers visitor information such as referral sources and geographic location. The chatbot greets known visitors personally or by company name, enhancing familiarity.

These tools allowed the team to create individual messaging strategies and even enabled booking sales meetings directly from the site—providing a more personalized and efficient experience.

How to Get Started? Check What ChatGPT Knows About Your Business First

Start small—go into ChatGPT and ask what it knows about you or your business.

Before developing a client acquisition strategy using ChatGPT, it’s crucial to understand exactly what the AI knows about your company. Ask direct questions such as:

“What do you know about [your company name]?”
“What products does [company name] offer?”
“Who are the main competitors of [company name]?”

This will help determine how well your business is represented in the AI’s knowledge base. Remember that ChatGPT can’t use information it doesn’t have—ensure your company’s details are available and accurate.

If you find that ChatGPT has limited or no knowledge about your business, focus on improving data on your website:

  • Create structured content using relevant keywords.
  • Implement schema markup so search engines and AI platforms better understand your content.

Then put yourself in your ideal customer’s shoes—for example, if you sell cat vitamins in Moscow, enter the query “buy cat vitamins in Moscow” into ChatGPT. See which companies it recommends; this gives insight into how well represented your business is compared to competitors in AI-generated responses—and helps refine your optimization strategy accordingly.